Francis Atwoli trademarks popular catchphrase ‘Alaa’
COTU secretary general Francis Atwoli trade marks popular catchphrase ‘Alaa’
Francis Atwoli has finnaly trade marked his popular catchphrase “Alaa”, the COTU secretary general now will own the intellectual rights to the phrase Alaa, Alaa, Alaa until the year 2031.
The trademark certificate shows that Atwoli’s application to own the trademark was registered on July 1, 2021. It will expire on July 1, 2031.
Atwoli’s personal assistant Adams Barasa disclosed that musicians or DJs will have to look for permission from Atwoli before using the phrase.
Nobody will be allowed to use the phrase for entertainment purposes, telecommunications, advertisements, games, or clothing, among other uses, without getting his permission.
“Yes, they should get permission from him. And, any advert can’t use the word ‘alaa!’ unless they get his permission,” he said
He then noted that any advertisement that contains “alaa” will be deemed to have breached the trademark.
Atwoli made the remark as his utterance about knowing who will not be the president of Kenya after the 2022 General elections that were to be held. It became a hit on social media, that meme lords and musicians started using it.